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Privacy Policy

This Privacy Policy describes how *Demi Sofia* (“Demi Sofia”, “we”, “us” or “our”) collects, uses, stores and discloses your personal information when you visit, use our website, make a purchase from our online store, or otherwise communicate with us through our website and related services (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of our Services, whether you are a customer, website visitor, account holder or another individual whose information we may collect in connection with our Services.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, website, Services, legal requirements or other operational considerations.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy and publish the revised version on our website.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we handle your personal information.

2. HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide and improve our Services, we may collect personal information about you from different sources depending on how you interact with Demi Sofia.

We may use the information we collect to:

  • Provide and manage our Services
  •  Process and fulfil your orders
  • Process payments
  • Arrange delivery
  • Manage returns and exchanges
  • Communicate with you about your orders
  • Respond to customer enquiries
  • Maintain customer accounts
  • Improve our website, products and customer experience
  • Send marketing and promotional communications where permitted
  • Detect and prevent fraud or misuse
  • Maintain the security of our website and Services
  • Comply with applicable legal and regulatory obligations
  • Enforce our terms, policies and agreements
  • Protect our rights, property, customers and business

3. WHAT PERSONAL INFORMATION WE COLLECT

The type of personal information we collect depends on how you interact with Demi Sofia.

“Personal information” generally means information that identifies you or can reasonably be associated with you.

3.1 Information You Provide Directly

When you use our Services, you may provide us with information including:

Contact information

* Full name
* Email address
* Telephone or mobile number
* Billing address
* Delivery address

Order information

* Products purchased
* Order number
* Billing information
* Shipping information
* Payment confirmation
* Contact details associated with your order

Account information

* Username
* Password
* Account preferences
* Other information required to manage your customer account

Customer service information

When you contact us, we may collect information contained in your communications with us, including information you voluntarily provide when asking questions, making enquiries, requesting an exchange or return, or providing feedback.

You may choose not to provide certain information. However, some information may be necessary for us to process your order or provide particular features of our Services.

4. INFORMATION WE COLLECT AUTOMATICALLY

When you visit or interact with our website, certain information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Network information
  • Website pages visited
  • Products viewed
  • Links clicked
  • Time and duration of visits
  • Referring website
  • General location information derived from technical information
  • Information about how you interact with our website

We may collect this information through cookies, pixels, web beacons and similar technologies.

This information helps us understand how customers use our website, improve website functionality, analyse performance and provide a better shopping experience.

5. INFORMATION WE RECEIVE FROM THIRD PARTIES

We may receive personal information from third parties that support our business and Services.

These may include:

  • E-commerce and website service providers
  • Payment processors
  • Delivery and logistics providers
  • Marketing and advertising partners
  • Analytics providers
  • Customer service platforms
  • Social media platforms
  • Other technology or service providers

For example, our payment providers may process payment-related information necessary to complete your purchase.

Information received from third parties will be handled in accordance with this Privacy Policy and applicable laws.

6. HOW WE USE YOUR PERSONAL INFORMATION

### Providing Products and Services

We use your personal information to:

  • Process and fulfil your orders
  • Process payments
  • Arrange delivery
  • Provide order confirmations
  • Send shipping and delivery updates
  • Manage returns and exchanges
  • Provide customer support
  • Manage your account
  • Maintain records of your purchases
  • Provide other Services requested by you

### Marketing and Advertising

Where permitted, we may use your information to send you:

  • New collection announcements
  • Product launches
  •  Promotional offers
  • Special campaigns
  • Events
  • Other Demi Sofia updates

We may also use information to better understand customer preferences and provide more relevant advertising and content.

You may unsubscribe from promotional communications at any time by using the unsubscribe option provided in our communications or by contacting us.

### Security and Fraud Prevention

We may use personal information to:

  • Detect suspicious activity
  • Prevent fraud
  • Investigate potentially unlawful activity
  • Protect our website and systems
  • Protect our customers and business
  • Enforce our policies and Terms & Conditions

If you create an account with us, you are responsible for keeping your login details confidential.

Please contact us immediately if you believe your account has been compromised.

### Customer Service and Business Improvement

We may use information provided by you to respond to enquiries, resolve issues, improve our Services and maintain our relationship with you.

We may also analyse information about customer interactions to improve our products, website, services and overall shopping experience.

7. COOKIES

Like many online stores, Demi Sofia may use cookies and similar technologies.

Cookies may allow our website to:

  • Remember your preferences
  • Keep products in your shopping cart
  • Recognise returning visitors
  • Understand website usage
  • Analyse website performance
  • Improve website functionality
  • Support advertising and marketing activities

Most web browsers automatically accept cookies.

You may change your browser settings to remove or reject cookies. However, disabling cookies may affect certain features of our website and may prevent some Services from functioning properly.

Third-party services used on our website may also use cookies or similar technologies according to their own privacy policies.

8. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties where reasonably necessary to operate our business, provide our Services, fulfil orders, comply with legal obligations or protect our rights.

These parties may include:

### Service Providers

Companies that provide services on our behalf, including:

  • Website and technology providers
  • Payment processors
  • Delivery and logistics companies
  • Cloud storage providers
  • IT service providers
  • Customer support providers
  • Analytics providers
  • Marketing and advertising providers

### Business and Marketing Partners

Where appropriate and permitted, we may work with business or marketing partners to provide services, promotions or advertising.

These parties may process information according to their own privacy policies.

### When You Direct Us

We may disclose information when you specifically request or authorise us to do so.

For example, this may occur when you choose to connect your account with a third-party service or use social media features.

### Legal and Business Requirements

We may disclose information where reasonably necessary to:

  • Comply with applicable laws
  • Respond to lawful requests from authorities
  • Enforce our Terms & Conditions
  • Protect our rights or property
  • Prevent fraud or unlawful activity
  • Protect the safety of our customers or others
  • Complete a business transaction such as a merger, restructuring, sale or transfer of business assets

Demi Sofia is not responsible for how third parties may use information that you voluntarily make publicly available.

10. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, platforms or services.

These websites may have their own privacy policies and terms.

Demi Sofia does not control the privacy practices, security or content of third-party websites.

We recommend reviewing the relevant privacy policy and terms of any third-party website before providing personal information.

The inclusion of a third-party link does not necessarily mean that Demi Sofia endorses or is affiliated with that third party.

11. CHILDREN'S INFORMATION

Our Services are not intended to knowingly collect personal information from children without appropriate consent.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate permission, please contact us.

Upon receiving a valid request, we will take reasonable steps to review and address the matter in accordance with applicable laws.

12. SECURITY AND RETENTION OF YOUR INFORMATION

We take reasonable measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for purposes such as:

  • Providing our Services
  • Maintaining customer and transaction records
  • Processing orders
  • Resolving disputes
  • Preventing fraud
  • Complying with legal obligations
  • Enforcing our agreements and policies

When personal information is no longer required, we may securely delete, destroy or anonymise it where appropriate.

13. YOUR PRIVACY RIGHTS

Subject to applicable laws, you may have rights relating to the personal information we hold about you.

These may include the right to:

### Access

Request access to personal information we hold about you.

### Correction

Request that inaccurate or incomplete personal information be corrected.

### Withdrawal of Consent

Where we rely on your consent to process your information, you may withdraw your consent, subject to applicable legal requirements and any consequences of doing so.

### Marketing Preferences

You may opt out of receiving promotional communications by using the unsubscribe option in our marketing messages or contacting us.

Please note that you may continue to receive important non-promotional communications, such as order confirmations, payment notifications and delivery updates.

### Other Rights

Depending on applicable laws and circumstances, you may have additional rights regarding the use of your personal information.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

14. COMPLAINTS

If you have a concern or complaint regarding how Demi Sofia handles your personal information, please contact us first using the details below.

We will review your complaint and take reasonable steps to address your concerns in accordance with applicable laws.

You may also have the right to contact the relevant data protection or regulatory authority in Malaysia where applicable.

15. INTERNATIONAL DATA TRANSFERS

Some of our service providers, technology partners or other third parties may operate outside Malaysia. As a result, your personal information may be transferred to, stored in or processed in another country.

Where such transfers occur, Demi Sofia will take reasonable steps to ensure that personal information is handled in accordance with applicable data protection requirements.

16. YOUR RESPONSIBILITY

You are responsible for ensuring that information you provide to Demi Sofia is accurate, complete and up to date.

If your information changes, please notify us where necessary so that we can maintain accurate records and provide our Services effectively.

17. CONTACT US

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise any applicable privacy rights, please contact us:

DEMI SOFIA

Email: hello.demisofia@gmail.com
WhatsApp: +6017 625 0757
Address: 11a, Jalan Bukit Ceding 28/4, Taman Alam Megah, 40400 Shah Alam, Selangor.

Demi Sofia
Effortless elegance, made for her.

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